Starting from producing coffee, the business Unison Coffee of Tomi Sutinen and Miska Kämäräinen have grown to be a nationwide success story in just over a few years. While Unison Coffee’s coffee machines have already conquered the market and sales are still growing, the pandemic and the remote work new lifestyle has led to a reduced number of sales through vending machines. In this new context, the owners and a third shareholder of the brewery, made their first move to the beer business and bought Joenbruu BC Oy, which later became to be the Unison Brewing Company.

The relation with Business Joensuu started with Jouko Piirainen, Business Specialist at Business Joensuu, who was already involved in that transaction by way of providing some background. Considering the pace of the company's growth, Tomi Sutinen joined Business Joensuu's growth programme “Grow with Business Joensuu”, with the idea of learning how to make a growth plan on a larger scale. An entrepreneur may have an idea in his or her mind, but without sparring, few will succeed. The business Joensuu Growth Programme offers 10 weeks of coaching by an intense process for potential growth businesses. It consists of analysing the situation and the strategy of the company to design a development programme and implement it. This programme was rewarding for Union Brewing Company, in particular to hear about the growth plans of other companies of similar size.

EURADA is pleased to share this growth business news and the “Grow with Business Joensuu” programme, of our member Business Joensuu and supported by the European Commission, as we are sure it is a successful and fruitful initiative that could help many companies of your region.

Read about the complete success story here.