In the field of internationalisation, one of the most valued assets is useful, value-added information. At the present time, we are currently suffering a saturation of information that can relaunch the enterprise growth. In that sense, with this new tool IVACE wants to offer companies simple and useful tools that provide information and facilitate decision-making. With “Find your Market” , companies have to fill in a simple form through which they can quickly and visually access 10 priority markets for the company, based on objective indicators and with fully updated data. Once the report has been obtained, the company can request IVACE´s personaliSed services to obtain advice on how to approach the different markets of opportunity. To this end, it has an extensive network of delegations abroad from which it provides companies with contact with potential importers or distributors, as well as other actions to introduce their products in each of the markets. The General Director of Internationalisation, María Dolores Parra, explained that it is a tool that "in a simple, interactive and visual way allows companies to know the priority markets that best fit the characteristics of their product and their company in their internationalisation strategy".

For sure, “Find you Market” new tool, will be useful for companies to achieve the internationalisation challenge ensuring a proper exterior market selection. Another example of the role of RDAs in supporting the entrepreneurial ecosystem in their regions and beyond.

More information about Find your market can be found here. Likewise, here you can read the news in Spanish.