The ADI Nouvelle-Aquitaine teams are mobilised to help innovative projects in their growth journey. They support and accompany the project through the necessary stages for its development. This success story is about RBX Créations company, which has benefited from the diversity of skills within the agency.  RBX Créations develop new materials under our brand name IROONY. They Work directly with farmers, starting from the raw material, hemp, a local and ecological resource. France is the first European producer of this plant. One of the objectives with the "IROONY" project is to extend the cultivation of hemp, in order to benefit from its various ecological advantages.  

Thanks to the partnership of ADI NA, the company had access to two European funding programmes Magic SWF SMEs and ENTERPRISE EUROPE NETWORK Sud-Ouest France, through the IROONY project in order to receive support in its innovation management practices.  The European project MAGIC SWF SMEs 2020-2021 (funded by the European Union's HORIZON 2020 research and innovation programme) offers global support to structure and formalise the innovation process and increase efficiency, and analisy development priorities and minimise risks. RBX Créations benefits from the support of the teams specialised in European funding within ADI to continue its development. European projects on hemp have been monitored and advice has been given on how to position itself in a European programme. 

We are pleased to report that RBX Créations is now in the industrialisation stage and plans to set up a production line. ADI NA will continue supporting all the development phases of this project. This is a step forward for the textile sector in the process of transformation towards sustainability as well as an increasement in business competitiveness for the French region.  

Find the whole story here.